Single use coffee cups : the problem, the solution

The success of Blue Planet II has drawn the public’s attention to the problem of plastic pollution in the marine environment, the full scale of which scientists are only now beginning to understand. According to a recent article in the Times Newspaper, November 2018 - Sales of disposable coffee cups have leapt by more than a million a day in two years despite the industry having pledged in 2016 to tackle the mountain of waste going to landfill and incinerators.

Almost three billion single-use plastic cups will be used in the UK this year, up from 2.5 billion in 2016, according to the Paper Cup Recovery and Recycling Group (PCRRG), which represents cup manufacturers and major high street coffee shops.

Misconceptions surrounding recycling

Perhaps the biggest issue with disposable coffee cups is the disconnect between their alleged recyclability and the rate at which they are actually recycled. Cups are technically recyclable, something that some coffee companies actively promote on their packaging. However, due to the complicated way in which they are produced, the vast majority of coffee cups do not end up being recycled. The reality is that less than 1 per cent of coffee cups ever end up being recycled. People need to take responsibility in doing their bit to help to protect the planet.

Creative Emporium have a wide selection of reusable coffee cups and drinkware to suit all budgets, not only do they make ideal branded gifts that are functional but they are also eco-friendly. Businesses of all sizes are seeing the value in re-usable promotional drinkware and it ensures the client’s brand is seen in a positive way with a guaranteed long shelf life. Promotional eco branded cups are not just limited to the office, they can be used on the go and at conference and events and utilised to promote an offer, a re-brand or even as promotional giveaways. Creative Emporium’s latest re-usable coffee cup offer is the brand new Americano Cortado from only £2.49 each, contact the sales team today – sales@creativeemporium.co.uk

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