Top 5 Summer Promotional Items

Summer is truly on it way, and it's a great time to start producing promotional merchandise that will help raise brand awareness, generate new sales leads, and help to increase customer loyalty. With your potential customers attending plenty of outdoor events, heading off to the beach or on their holidays, and making the most of the summer months, there are many promotional products you can introduce that will ensure your brand name and message is with them throughout. This includes some of the most popular items that companies are branding and personalising. The top five are:

With your potential customers attending plenty of outdoor events, heading off to the beach or on their holidays, and making the most of the summer months, there are many promotional products you can introduce that will ensure your brand name and message is with them throughout. This includes some of the most popular items that companies are branding and personalising.

The top five are:

1. Water bottles 

These are great for festival goers, families, those headed on nights out, and fitness lovers attending the gym. Staying hydrated is key in summer, and no doubt your bottle will get used repeatedly by thirsty mouths. There are plenty of ways that you can add your branding to make yours stand out from the crowd.

2. Colour-matched sunglasses 

Everyone likes to look cool when the sun is out, and even better when they're staying safe too. Colour-matched sunglasses offer the perfect balance. They're classic, stylish and a very affordable giveaway that everyone will be wanting. It'll soon create a buzz.

3. Cooler bags

These cooler bags will be used time and time again, as those who have them head out on summer picnics and camping holidays. A useful promotional product, there are plenty of ways that you could design these to keep them cohesive and on-brand, while also making them unique and desirable. Practical and portable, cooler bags are always handy.

4. Beach balls 

A hugely affordable giveaway, beach balls are always popular when the sun is shining and offer a great source of fun. With wide appeal, plenty of people will be wanting to pick up one of your beach balls - and what better advertising than your branding getting kicked around by hundreds of people? Think of all those photos that you'll feature in.

5. Luggage 

Luggage has really great lifetime value, meaning whenever potential customers head off on their summer holidays or to festivals and events, they'll be reminded about your company. It isn't necessarily the cheapest promotional merchandise available to you, but it will stay with individuals for many years. This can be particularly important in keeping your branding alive in their memory for a long time. It'll also mean you're always associated with going away for happy times. It can make a great gift for staff too, especially if they make lots of business trips. They'll feel like they're part of a team, which will make them more loyal, and they'll also be a walking billboard for your business.

Tagged under: summer, promo

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