Refreshing your campaigns for the New Year
It’s 2018! The start of a brand-new year. We want to make sure your promotional campaigns are 100% effective this cycle.
Promotional merchandise is a popular area of marketing that can provide constant improvement for your brand and new ways of creating engagement with both your existing and prospective clients.
That’s why its important to take a look at your core range of items and identify how it can be kept up to date and contemporary.
Here’s our top 3 tips for making sure you maximise your promotional campaigns this year:
Review your brand
In our experience, a key issue with maintaining a sleek, cohesive range of merchandise is ensuring it is consistent with your current brand guidelines.
Particularly where larger companies are concerned, merchandise can often get ahead of your brand. With so many different people in the business wanting to order marketing materials, having a central, strict implementation of it’s guidelines is pivotal to planning effective promotional campaigns.
Look at how your brand has changed over the last year do your central guidelines need updating or amending to reflect how your company has grown?
Review your existing items
How long have you maintained the same range of promotional merchandise and clothing across your business? Have you updated it in anyway?
Reviewing your existing range of products is a key way to refresh your promotional campaigns and stop them going stale. Updating the items within your range has two key benefits:
-Your product range modernises and becomes more contemporary.
-You may find a better or higher quality item at a lower cost.
Number two is an added benefit that often gets forgotten when updating your range. Pricing on merchandise changes on a frequent basis, so changing your items regularly can create knock-on cost savings.
Review your delivery
Promotional giveaways generally call for cheap items of merchandise and clothing that can be given out in high volumes, corporate gift giving however requires something altogether more premium.
Premium is typically associated with ‘high cost’, but that doesn’t have to be the case. A premium gift can easily be achieved from a lower cost item with the right presentation.
Utilising eye catching bespoke packaging, you can take something as simple as a powerbank and present it in a memorable way with an engraved box or alongside other items of merchandise to create a giftback.
Why are you sending merchandise? To show off your brand and help it grow. Adding well thought out packaging to your coporate gifts offers you a whole new opportunity to present your logo to your prospective clients.
Why not contact us today on 0113 323 5594 and our branding specialists will advise you on how you can refresh your promotional campaigns with a free merchandise range audit for the new year.
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